Ebook International Retailing Theory and Research, by Brenda Sternquist
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International Retailing Theory and Research, by Brenda Sternquist
Ebook International Retailing Theory and Research, by Brenda Sternquist
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Theories that explain Who, What, Where and Why retailers internationalize is the theme of this book. Sternquist�s new Strategic International Retail Expansion Model SIRE3 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eleven chapters are presented outlining theories to explain various elements of retailers� international expansion. Chapters cover entry mode, global retailer�s use of network advantages, born global retailer�s internationalization, private label influences on internationalization, corporate branding and entry mode, longevity of international joint ventures and a special industry application of internationalization of hospitals.
- Sales Rank: #3992156 in Books
- Brand: Brand: Brenda Sternquist Consulting
- Published on: 2011-10-06
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .88" w x 5.98" l, 1.44 pounds
- Binding: Hardcover
- 330 pages
- Used Book in Good Condition
Most helpful customer reviews
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Excellent choice for expanding retailers
By Wilton B.
Three decades of research into multinational and global companies has given Dr. Brenda Sternquist a uniquely honed perspective into the methods utilized when retailers expand from their home markets. By partnering with today's up and coming leaders in the world of retailing, she and her fellow researchers are able to share contemporary theory that is sure to give the reader a leading edge in today's competitive intercontinental marketplace.
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